Thursday, February 10, 2011

The "Never Wasted" Bag

I haven't worn  a pair of Lee jeans since way back in the day (um, 1992 maybe?), but this caused them to catch my eye again.  In order to position themselves as an eco-minded and innovative brand (who knew?), they commissioned a uniquely designed bag.  Pushing the envelope from merely using recycled content, they created the "Never Wasted" bag which was designed to be broken down into many useful objects, so that you wouldn't have to throw any part into the recycling bin.  It includes a game, a ruler, a pencil cup, along with other fun stuff.  It's good to see a mainstream American brand thinking more sustainably.  Hopefully others will follow in their footsteps!  More images can be found here.