Tuesday, April 3, 2012

Nightclub of the Future

My apologies on completely neglecting this blog. My thesis has consumed me these past few months, but the good news is that it's submitted, approved, and done!! And now, with masters degree in hand, I'm back to share more of my favorite design-related things that I come across on the web. And what better way to start than with beer?

Generally speaking, design and beer rarely appear in the same sentence next to each other. And I would know. During grad school, a Swedish think tank tasked me and some fellow grad students with researching beverage trends. Using a new software currently in development, we began using it to track all sorts of Twitter discussions relating to beverages. And never, in all those thousands of posts did design ever come into the mix along with beer. Chicks, being drunk, being hungover, and other such intellectual discussions were much more common.

So I have to hand it to Heineken for being the brand to integrate both together. They have come up with the idea of designing the nightclub of the future. Talk about dream projects! That one would have to be up near the top of my list. They brought together a dream team of interior designers, fashion designers, product designers, and others and sent them all around the world (Tokyo, Brazil, Milan, New York) to examine what makes a great nightclub. (I'm kicking myself that I had my nose in too many thesis-related books and completely missed the audition...sigh.)

Talk about the perfect ethnographic project to see and tour some of the world's hottest clubs and interview a bunch of happy, inebriated people on what makes a good nightclub. There's a great video of their process you should check out here:



The final design is going to be launched in Milan to coincide with Design Week. It sounds like the concept of origami will play a big role in the final outcome. So hurry and buy your tickets and head to Milan for this nightclub launch and all manner of fabulous design being debuted April 17-22.

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